I MANAGE is a hospitality management services company that specializes in organizational restructuring, strategic development, franchise development & business model development.
To help our clients and our people excel. We strive to deliver measurable value to our clients through a network of professionals who bring diverse expertise in all aspects of the restaurant management.
Throughout the past decade I MANAGE has been part of conceiving and developing some of the most recognizable brand names in the F&B market both locally & regionally.
To be recognized as the best restaurant services company in the region.
In 2017, I MANAGE successfully launched Swiss Butter - its first company owned client as part of their new business strategy.
The results of the concept significantly exceeded expectations, and, consequently, the board management decided to focus exclusively on the expansion of the concept.
As of 2018, I MANAGE focuses its resources entirely on driving Swiss Butter's global expansion.
Chief Executive Officer
Chief Operating Officer
BO & Admin Manager
Chief Marketing Officer
Experienced in Organizational Development, Strategic Planning &
Management. Innovative and results-driven. Focused on achieving exceptional
results in highly competitive environments.
Edmond Massaad has 20 years of experience in F&B focusing on restaurant development & management, strategic development, feasibility studies, franchising program development and investment planning for casual & fast casual concepts.
Pioneered the restaurant back office management services in Lebanon which catalyzed the formation of I MANAGE and propelled the company and its services through its involvement in supporting, developing & managing some of the most prominent F&B brands in the market today.
Certified cost controller. Lead Auditor (ISO – 22000). Certified Supply Chain Professional. BS in Biochemistry. Foodie. Family man.
Eddy is the founder of Swiss Butter.
In charge of all back-office & administration operations including
Cost Control, Purchasing, HR & Accounting.
With 13 years of experience in back office management, Edy helped major restaurant brands across Lebanon standardize their systems and expand.
Expert in inventory management, cost control and supply chain.
Master’s degree in business administration.
Certified negotiator from “Phoenix Development” London.
Brand & Marketing Management. Strategy
Development & Deployment. Creative Direction &
Production. Culture Change & Development.
Directed, Managed & Advised on family owned
businesses, startups, & multinationals holding a total
revenue value of 1.5$B as a managing partner, general
manager, marketing director, public relations manager and chief marketing officer.
13 years of Brand management experience with 20 brands in the FMCG, F&B and Tech industries across Lebanon, Syria, Iraq, Jordan, Egypt, KSA & UAE as well as planned and consulted for brands entering the UK, Germany and North America.
Radio presenter on Virgin Radio, Founder of 'The JLP Show', 'Arab Man Reacts' and 'Beirut Decaf'. A Dota2 enthusiast and a Sneaker-head.
GF. Swiss Butter Bldg.
Mar Takla Street, Jal El Dib – Lebanon
T: +961 4 714544