imanage is a hospitality management services company that specializes in concept development, organizational restructuring, strategic development, brand management, franchise development & business model development. Throughout the past decade imanage has been part of conceiving and developing some of the most recognizable brand names in the F&B market both locally & regionally.
MissionTo create & develop financially sustainable, globally scalable & environmentally responsible restaurant brands that are accessible to consumers from all walks of life.
VisionTo be & be recognized as the best restaurant business developer in the region.
We act with Integrity and are open and honest about what we do.
We treat all people with Dignity and promote equality and diversity in all aspects of our work.
We are Independent of other agencies but work in partnership with others to create better services for clients.
We are Accountable and take personal responsibility for the quality of our services.
Our staff are encouraged to obtain professional qualifications and continually develop their skills and knowledge.
We believe in Innovation and that great just isn’t good enough, we anticipate the needs and meet them with products and services that set new standards.
We can be Serious without a suit.
The People behind imanage
Chief Executive Officer
Chief Operating Officer
Edy Abi Antoun
Chief Marketing Officer
Edmond Massaad is the founder and managing director of i manage. Eddy’s passion for the F&B industry started when he was a part timing as a waiter during his college years studying biochemistry at the USEK university in Lebanon. Upon his graduation instead of pursuing a career as a biochemist Eddy opted to use his acquired knowledge and invest it into his Food & Beverage career aspirations. During the first years of his career he held an operations position at Riva Management Group and a supply chain management position at Zaatar w Zeit before taking the decision to completely focus on developing i manage. Eddy is a certified food & beverage cost controller, supply chain professional and Lead Auditor (ISO 22000), expert in strategic development, feasibility studies, franchising program development and investment planning for QSR & FSR concepts. Eddy is currently the managing partner of i manage, on the board of directors of i manage KSA, on the board of directors of Tabliyit Massaad, the fasted expanding Lebanese fast casual concept in Lebanon (20 outlets in 2 years), Acting General Manager of Kababji Grill, franchise developer for Urbanista, Mazzat, Malak al Tawouk and founder of Swiss Butter.
We are dedicated to providing management services to restaurant businesses looking for opportunities
to increase their potential for success. We work exclusively with restaurants to develop concrete and
practical action plans that will start moving their businesses in the right direction.
We’ve had the pleasure to work with, develop and enhance some of the best brands in the F&B business.
We are very proud of our portfolio and the accomplishments that we have been able to achieve with our clients.
As doers rather than talkers, we prefer to let our work speak for itself.
That’s why we’re pleased when clients say positive things about our work and the way we work