PEOPLE
Eddy Massaad - Founder & CEO
Experienced in Organizational Development, Strategic Planning & Management. Innovative and results-driven. Focused on achieving exceptional results in highly competitive environments.
Edmond Massaad has 20 years of experience in F&B focusing on restaurant development & management, strategic development, feasibility studies, franchising program development and investment planning for casual & fast casual concepts.
Pioneered the restaurant back office management services in Lebanon which catalyzed the formation of I MANAGE and propelled the company and its services through its involvement in supporting, developing & managing some of the most prominent F&B brands in the market today.
Certified cost controller. Lead Auditor (ISO – 22000). Certified Supply Chain Professional. BS in Biochemistry. Foodie. Family man.
Elie Zouein - Regional COO
Elie is a hospitality management graduate, with 20 years of experience in the hospitality industry handling hotels & restaurants in Lebanon, KSA, Kuwait, Bahrain, UAE and Iraq.
Extremely high prowess with both back office & on the grounds operations.
Believer in leveraging the power of the organization and its people to achieve results. Expert in strategic thinking, organizational & business development.
Husband. Father. Strong believer that values are the pillars for both personal and business growth and success.
Bernard Massaad - Corporate Chef
Menu & product development. Kitchen management and recipe techniques.
Two decades of experience in food gastronomy with an entire decade dedicated to French cuisine.
Dedicated to concept development & the operation through menu creation, kitchen management and system implementation.
Chef Bernard is a professional Food Carver, with many artworks executed for banquets, events and special occasions, developed and led many courses in Basic and Advanced Carving.
Culinary arts graduate at the Hospitality School in Beirut and Creator of the “Swiss Butter” sauce.
Edy Abi Antoun - Supply Chain & BO Manager
In charge of all back-office & administration operations including Cost Control, Purchasing, HR & Accounting.
With 13 years of experience in back office management, Edy helped major restaurant brands across Lebanon standardize their systems and expand.
Expert in inventory management, cost control and supply chain.
Master’s degree in business administration & a Certified negotiator from “Phoenix Development” London.
Jane Naami - Marketing & Comms Manager
Social & Digital Media. Marketing & Communication Management. Influencer Management.
Experience doesn't do the job solely, creativity is the engine. With a luxury brand management background combined to a diversified experience in PR and Marketing Management, Jane joined I MANAGE to spread the word and let everyone know about us.
Brand development and marketing strategist. Food and Lifestyle content creator. Founder of 'Jane au chocolat', an instagram page that originally started as a hobby that has turned soon to an endless passion to food photography and discovery of new restaurants and hidden gems. Tech savvy and chocolate lover.
Serge Alpha - Finance Director
Highly experienced in planning, implementing, and building financial health of an organization with over 12 years in regional and senior executive roles in multinational companies in the GCC.
Experienced in handling the entire financial activities of the organization, C-suite member to ensure smooth and successful M&A, optimize productivity, internal control, SOX audit coordinator and financial analysis (Power Query & Power BI).
Serge holds an MBA from Jean Moulin Lyon III.
Boudy Boustany - CMO
Brand & Marketing Management. Strategy Development & Deployment. Creative Direction & Production.
Culture Change & Development. Directed, Managed & Advised on family owned businesses, startups, & multinationals holding a total revenue value of 1.5$B as a managing partner, general manager,marketing director, public relations manager and chief marketing officer.
15 years of Brand management experience with 20 brands in the FMCG, F&B and Tech industries across Lebanon, Syria, Iraq, Jordan, Egypt, KSA, UAE, UK & Germany as well as planned and consulted for brands entering North America.
Radio presenter on Virgin Radio, Founder of 'The JLP Show', 'Arab Man Reacts' and 'PopSlice Studios'. A Dota2 enthusiast and a Sneaker-head.
SWISS BUTTER
In 2017, I MANAGE successfully launched Swiss Butter - its first company owned client as part of their new business strategy.
The results of the concept significantly exceeded expectations, and consequently, the board management decided to focus exclusively on the expansion of the concept.
As of 2018, I MANAGE focuses its resources entirely on driving Swiss Butter's global expansion.
